Walmart Announces Expanded Vision and New Name for its Media Business – MarTech Series

Walmart Connect, formerly Walmart Media Group, is growing its offerings to provide unparalleled opportunities for partners to accelerate their connection to customers in a closed loop, omnichannel environment The business is growing fast and poised to become a top ten advertising platform Walmart announced an expanded vision and new name for its media business, now called Walmart Connect.

Formerly known as Walmart Media Group, the new name reflects the company’s unique ability to accelerate the connection between brands and its 150 million weekly customers.

Walmart Connect is creating ways for partners to be top of mind in Walmart stores, on its digital properties and across the internet in a way that is additive to customers’ experiences.

Introducing innovative in-store experiences – Walmart Connect is unveiling new omni capabilities that allow advertisers to reach the millions of customers that shop Walmart’s physical stores each week. The retailer is now offering media activations on in-store TV walls and self-checkout screens with nearly 170,000 digital screens across 4,500+ stores. Many brand messages can be delivered with date, time and geographic specificity. These advancements make Walmart Connect one of the largest instore activation networks and digital out-of-home ad platform. More opportunities for brands to be included in in-store experiences and sampling opportunities such as the Walmart Drive-in, Spooky Street and more will be offered over time.

Walmart+ will nurture loyal customers and generate shopper data; expanding the company’s ecommerce marketplace will grow the number of sellers who benefit from Walmart Connect; and creating new ways of commercializing content will lead to more creative shoppable placements for items.

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