PlaceIQ Inc., the leading data and technology provider that powers critical business and marketing decisions with location data, analytics, and insights, today announced it has acquired the Geospatial Insights business line from Skyhook Wireless Inc., the worldwide independent leader in location technology.
This strategic acquisition will further accelerate PlaceIQ’s growth as the leader in location intelligence.
PlaceIQ will service Skyhook’s existing Geospatial Insights customers with access to PlaceIQ location data, fulfilling use cases from commercial foot traffic metrics to competitive conquesting and consumer segmentation.
PlaceIQ will also be acquiring rights to Skyhook’s data enrichment SDK which allows customers to segment their first-party data with visitation-based consumer behaviors.
Skyhook plans to accelerate investment in its Precision Location solution, which uses a hybrid of various localization techniques (such as Wi-Fi and cell ID positioning) to accurately calculate device locations.