Many small business owners have felt the economic brunt in the wake of the COVID-19 pandemic, but businesses owned by people of color are particularly likely to switch their “now open” signs to “closed” indefinitely as the health crisis continues.
A study from the Federal Reserve Bank of New York identified shows that the effects of the pandemic have underscored the connection between health and economic disparities found in communities of color.
To help Black entrepreneurs stay in business, the Los Angeles Regional Small Business Development Center Network—an initiative hosted at Long Beach City College—is teaming up with Cal State Long Beach to offer free courses on how to remain afloat during the COVID era.
Darick Simpson, executive director of the business network, said the hardships of the pandemic, along with the racial tension experienced in Black communities following the death of George Floyd, inspired him and his team to develop the course.
The Black Business Strategies program launches on Feb. 18 at 9 a.m. and is open to Black-owned businesses in Long Beach and throughout the county.