CT reinvigorating business recruitment and retention efforts – Westfair Online

Connecticut’s efforts at attracting new businesses may have been knocked down by Covid-19 — but only temporarily.

Says Peter Denious, president and CEO of AdvanceCT, the state government’s economic development entity that formerly was known as the Connecticut Economic Resource Center.

That rebranding, designed to reflect its mission of collaborating more closely with the Connecticut Department of Economic and Community Development (DECD) to drive business recruitment and retention, looked to be just the first of AdvanceCT’s momentous moves when it was announced last February.

Denious said his committee, chaired by Oni Chukwu, the executive chairman of Norwalk-based Aventri, spent much of its time canvassing businesses and their trade associations, organizing that feedback and sharing it with the broader group.

AdvanceCT also remains committed to helping retain companies that are already here, with a renewed focus on small businesses.

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