Adventure travel business banking on 2021 resurgence in tourism – Billings Gazette

According to a fall survey conducted by the University of Montana Institute for Tourism and Recreation Research, 53% of the state’s outfitter and guide businesses that responded to the query temporarily closed their doors.

Cory Lawrence, CEO of Bozeman-based Off the Beaten Path outdoor travel company, said words could hardly describe the difficulties for his business in 2020.

Optimistic Ever the optimists, adventure travel company owners see their business picking up in 2021.

Although Wright led some of his outings in Montana, now he is focusing anew on the state.

“Our industry is used to contingency planning,” Lawrence said, citing the World Trade Center bombing and SARS outbreak as examples of tragedies that forced travelers and travel companies to alter their plans.

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